Marc D. Baldwin, PhD

Edit911 Review of Guy Kawasaki’s The Art of the Start 2.0

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Starting a business? Thinking of starting a business? Started a business but need some or a lot of guidance and advice? Are you an entrepreneur or have a burning desire to become one? Then Guy Kawasaki’s The Art of the Start 2.0: The Time-Tested and Battle-Hardened Guide for Anyone Starting Anything is the definitive manual for you.

Waste not another minute in getting and gobbling up this completely rethought and revised edition of Guy’s 2004 bestseller of the same name. You can turn the pages of this guidebook into your roadmap for starting or building your business, and realizing your entrepreneurial dreams, just as Guy has and continues to do.

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Precious few entrepreneurs have Guy’s experience: a pioneer at Apple & Google; a prime mover behind 12 successful startups; an author of 12 brilliant books; a towering presence on the internet–with numerous websites for his services (such as Alltop, a curating gem for news, stories, and topics of all sorts), companies (such as Canva, “the easiest to use design program in the world”), and books (such as APE, the very best book about how to become a published author and entrepreneur); and a force in social media with 1.45M followers on Twitter (@guykawasaki), 289K likes on Facebook, and 6.8M followers on Google+.

The Art of the Start covers everything we need to know about the subject–from the nitty-gritty of picking our partners, to the Harvard Business School rigor of attracting venture capitalists; from the basics of finding our company’s niche, to the advanced strategies of pitching to investors. Throughout the book, Guy gives us the GIST (Great Ideas for Starting Things) of every topic with sharp, bullet point takeaways, such as the following:

  • “It’s much easier to do things right from the start than to fix them later” (p.14).
  • “…the genesis of great companies is answering simple questions that change the world…” (p.15).
  • “…find a viable sweet spot in the market” (p. 16).
  • “If you make meaning, you’ll probably make money” (p.18).
  • “People want more than information….They want faith–faith in you, your product, your success, and in the story you tell” (p.42).
  • “Put the best interests of others at heart” (p.142).
  • “Feature your customers” (p. 146). 

Ultimately, The Art of the Start is a meta-guide to making a product or service and marketing it to the masses. It’s a self-aware, self-starting, endless regress of ideas that mirror themselves the more we replicate them in our own entrepreneurial adventures. 

The main message is that we can, indeed, see ourselves in others, conceive a product or service we would like to have, and then safely assume that others would too. We can empower ourselves by being ourselves, realizing our dreams as we envision filling a gap or lack in the lives of others. That is, as we actualize our visions by doing unto others, the good karma will come back around to us in the shape of success. By doing everything not for money, but despite money, not for ourselves, but for others, we can build businesses, audiences, and circles of customers who are believers in what we do.

 Guy Kawasaki AuthorAs Guy sums it up: “The bottom line is that you should do everything you can to foster an ecosystem around your product. It is a powerful tool to increase the satisfaction of your believers and to attract new believers with greater ease–in short, making your product endure” (p. 210).


The Art of the Start 2.0 transcends other “business” books in the same way great companies transcend their competitors: it is enchanting, magical, fascinating, human, and humane. Both practical and whimsical, logical and serendipitous, if we follow its path, we, too, could become like Guy: “…someone who is ethical, graceful, and admirable.” What a concept for the 21st century business world!

Featured client: Paul Hernandez

Dr. Paul Hernandez is one of the country’s greatest, most respected, dedicated and inspiring college professors. I’m [Dr. Marc D. Baldwin, Owner of Edit911] truly honored to be working with him to edit and polish what will be a bestselling, highly influential book The Pedagogy of Real Talk. He has attained such stature that he won the 2012 NEA Reg Weaver Human & Civil Rights Award.

About his experience working with the Edit911 Staff and me, Paul says: “I am so happy with your editing services, Marc, as you a true professional. I look forward to a long term working relationship with your company. You are a big part of the success of the book and I just want you to know I will sing your praises when it is all said and done to everyone I know.  :-) Your support is a wonderful thing, my friend.  Of course, if there is anything I can ever be of service for please do not hesitate to ask.”

The following is reprinted from the NEA’s website, Classroom Superheroes:

book editing proofreadingPaul Hernandez is not your typical college professor. See: Tattoos. Hear: His story. Hernandez, an assistant professor at Central Michigan University, grew up in poverty in Los Angeles – real poverty, the eating out of garbage cans and sleeping in cars kind of poverty.

“I was born and raised in deep poverty,” he says, by a single mother who came to the United States from Central America and struggled to earn more than $5,000 a year.

School should have been a haven. But it wasn’t. “School was, unfortunately, more of a punishment, in terms of what it felt like and was like,” Hernandez recalls. For one thing, it’s hard to focus when you’re hungry. For another, far too many of his teachers looked past Hernandez, or through him. Maybe he had “potential,” as some said, but most never tried to tap it.

“In eighth grade, I remember my grades: F, F, F, F, F – with 60 absences. I pretty much just stopped going to school…and no, nobody came looking for me,” he said. “Being a deviant kid, being involved in so many things, being in trouble all the time, it just didn’t allow for success in school.”

For most kids, the story ends there: jail or death.

But Hernandez recalls a dawning realization as a teenager that brought him, stumbling over his words, to the registrar’s desk at the local community college. It was this: He realized that everybody who held power had an education. “Walking in there, it was scary. And it was humiliating – because the questions I asked were so preposterous to them. They couldn’t help but chuckle when I said, ‘Hey, I want to go here.’”

But he persevered, hiding his textbooks from his gang family. And eventually, with the help of a California State University, Los Angeles mentor and the hope that he would eventually make a difference in the lives of kids just like him, Hernandez went on to earn a Ph.D. in sociology from Michigan State University, specializing in race in education.

Along the way, as part of his dissertation, Hernandez developed “Real Talk “ an alternative pedagogy that any teacher can use to connect with their students. “You know students don’t think of teachers as people like them,” says Hernandez – but when they do, when they make that personal connection, it lays the foundation for connections to the curriculum.

Hernandez, who is also a contributor to NEA’s journal Thought and Action, also has modeled a “College 101” program that helps at-risk high school sophomores to see themselves as college students. You can read more about that program here: http://www.nea.org/home/49629.htm

Check out Paul’s Facebook page:

http://www.facebook.com/pages/College-101-at-CMU/286330118149052

Edit911 Endorsed in APE: How to Publish a Book by Guy Kawasaki & Shawn Welch

Edit911 is pleased to announce that Guy Kawasaki & Shawn Welch have endorsed our services in their definitive book about self-publishing: APE: How to Publish a Book—Author, Publisher, Entrepreneur. On page 87, they say, “Edit911 helps you hire PhDs—surely they are subject-matter experts.”  On page 351, they also describe Edit911 as “A website where authors can hire editors and proofreaders who are experts in book editing, dissertation editing, and other document, copy, and text editing.”

Edit911 Guy Kawasaki Book Editing Editor Service Expert PhD Editors Guy Kawasaki APE Book Endorsement

 

It’s important to note that Guy Kawasaki is one of the world’s leading authorities of not just self-publishing, but Apple, Google, marketing, and entrepreneurship. He’s written several other bestsellers, also definitive works in their subjects. We encourage you to get to know him and his excellent books, blogs, and website: http://www.guykawasaki.com.

We are truly flattered and grateful that of all the editing services in the world, Mr. Kawasaki and Mr. Welch chose only Edit911 to mention in their landmark book, which you can purchase by clicking the book cover below:

Ape How To Publish A Book Guy Kawasaki

Featured client: Denise Messenger

edit911 featured client testimonial book editingDenise Messenger is a cancer survivor. Her book “Got Cancer? Now What?” has won three prestigious awards:

  1. eLit Award of 2012 Gold Medal under the category of Health/Medicine/Nutrition for excellence in digital publishing
  2. The International Book Award winner in the category of Health-Cancer
  3. The Indie Excellence Award as a finalist under the Cancer category

Edit911 is proud and humbled to report that Denise “attributes the success of Got Cancer? Now What?  to the excellent editing produced by the Edit911 team.  The big challenge was finding an editor who could not only edit the book, but who had medical terminology and experience with scientific research and technical jargon. Blending these together and keeping the integrity of the book and research took dedication and a special talent. Good editing involves keeping the author’s intent in balance with the overall objective of the book. Edit911 succeeded with this.”

Denise attended UC Irvine where she received her Certificate in Human Resource Management and held the position of Vice President of Human Resources with a major firm in Orange County, California.  While attending Orange Coast College toward a BA in Communications she received a diagnosis of both breast cancer and chronic lymphocytic leukemia (CLL).

She transitioned into working in the medical field for a few years to be closer to physicians and to learn more about therapies.  She was determined to find a gentle, more nontoxic and immune supporting way to fight her cancer.  As a result she was cured of her breast cancer.

After six years of fighting the CLL, reading medical journals, research studies, articles, books and consulting with researchers and physicians worldwide she ultimately found  a cure as a stage-four patient for the second cancer, CLL.

During these years she found her passion was writing and helping other cancer patients by identifying and fulfilling their needs—whether it was a hotel room for the night or a nutritional drink to regain some strength. One day she decided to extend her meaningful work into writing a book to help others.

In this easy-to-read guide, Denise Messenger describes precisely what to do after the devastation of a cancer diagnosis by covering both the scientific and personal aspects of cancer.  She illustrates how being positive and prepared can have an incredibly beneficial effect on cancer outcomes. Whether you have been diagnosed with cancer or know someone who has, this book will help you decide how to select doctors and treatments, as well as how to take care of your body with both traditional and alternative therapies.

Denise Messenger may be contacted through Knowledgeworks Publishing by phone at 949 427-0239, the website www.gotcancernowwhat.com or by email at info@knowledgeworkspub.com.

Got Cancer? Now What? can be purchased at amazon.com in paperback or as a kindle.

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It is also available at the website www.gotcancernowwhat.com with free shipping.

How to Write News Stories

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Do you want to pitch strong, timely news stories to papers and magazines? Looking for ways to sharpen your accuracy, credibility, and professionalism? Here are a few pointers to give you an idea of what publishers are looking for and what editors love to see:

  1. Timeliness: In the print media, particularly newspapers, most of news reaches readers several days or even weeks after it’s written. This means it’s important to emphasize the elements of your story that will still be current. Instead of leading with: “On December 5, Ourtown Ministries held a conference on homelessness,” begin: “Homelessness is an epidemic in Ourtown,” says the director of a local ministry that hosted conference on homelessness in December.”
  2. Lead: The lead is the heart of the story. It should grab the reader’s attention, be in the present tense, and sum up the story in 30 words or less. Writing the lead is half the job. A hard lead contains all the facts. If you use a more oblique approach to catch attention, (known as a soft lead) the key information should follow immediately.
    1. Hard lead: “A family in Ottawa’s Westboro neighborhood fled their house in a panic early Monday morning when the roof started to collapse under all the snow that fell over the weekend.”
    2. Soft lead: “The little town of Bethlehem may be overshadowed by a wall 24 feet high and crowned with razor-wire, but it’s home to a small beacon for peace. Wi’am is a grassroots conflict resolution centre in the Bethlehem devoted to building peace in the Middle East using principles of traditional Arab peacemaking.”
  3. Direct quotes: The reader should have encountered a direct quote by the second or third paragraph. Quotes should be colorful descriptions, convictions, or gut responses rather than plain factual information.
    1. Weak quote: “Last year 1,000 cars were stolen in this city,” said the mayor.
    2. Strong quote: “I’m horrified at the way car thieves in our city are thumbing their noses at the law,” said the mayor.
  4. Active verbs: Use every opportunity to turn passive constructions (A plan for a new shopping mall is being discussed by city council) into an active construction (City council is discussing plans for a new shopping mall.) Subject – verb – object. It’s snappier, and more effective newswriting.
  5. Shorter is better: I’ve found that my stories almost invariably are stronger and tighter after I trim them down. When I’ve edited a story, it almost always ends up shorter. If you’re over your assigned word count, go over your story and see where you can tighten it up without losing any content.
  6. Always use “said”: When quoting someone avoid using charged words like “admitted,” “claimed,” or “suggested.” Stick to “said” or “says.”
  7. Get both sides of the story: It does not matter whether your story is about abortion, same-sex marriage, freedom of expression or whether the Holocaust really happened or not, there are always two sides to present. As a reporter, it’s your job to find intelligent voices who speak for both sides. If only those people who already agree with our position want to read our paper, we won’t have much of an impact in the world.
  8. Sources: A news story is not well researched unless you’ve interviewed at least three people. For example, if you’re writing a profile, interview the person’s mother, colleague or employer.