Mastering the Complex Language of Meme Speak

Over the past few years, internet users have experienced a growing phenomenon called MEMES. Even if you’ve been living under a rock and you’ve never heard of a “meme” (pronounced meem), you’ve probably seen one and just didn’t know that’s what the kids are calling them. It’s given rise to a brand new language — “Memespeak” or “LOLspeak” — the use of intentional misspelling to covey humorous improper pronunciation of the content.

For instance, the phrase “Oh my God” might instead be spelled “Ermahgerd” on a meme, because when sounded out, it sounds much funnier than saying it the normal way, almost like you’re saying it with food in your mouth. This type of meme speak (yes, there are different types) was inspired by Cartman’s voice on the TV show South Park. Arguably the first meme to use this type of meme speak was the “Ermahgerd” girl, who was recently interviewed by Vanity Fair about what it was like to be the face one of the most famous internet memes of our time.

memespeak writing

If you’re still lost, here’s a translation: Gersberms = “Goosebumps”, “Mah” = My, “Fravrit” = Favorite, “Berks” = Books.

When saying “Yes” in memespeak, one can either say “Yis” or “Yas”. Added letters convey more excitement or satisfaction, illustrated beautifully by this meme of an owl being stroked by a human being:

memespeak yis owl

“Yisss” = I strongly approve of this.

There are also sub-languages within meme speak, such as “LOLcat” and “doge”.

meme speak lolspeak writing book editing

There are plenty of memes, including LOLcat memes, that don’t alter the English language. When English is used properly in these memes, it’s meant to denote that the speaker is of superior intelligence and intellect than average. Take for instance Grumpy Cat, who speaks in perfect English, but in the short, catch-phraseology of meme speak.

Doge is particularly interesting. Basically, seemingly random words are stuck on a photo, almost like thought bubbles, to convey speech or thoughts in the apparent incongruent, spastic way that dogs think (like the dog in Pixar’s “UP”).

lolspeak meme speak doge editing service

Where and when did all of this start, you ask? It all began with the infamous “I can has cheezburger?” meme. I Can Has Cheezburger? is the name of a weblog-format website featuring videos (usually involving animals) and image macros. It was created in 2007 by Eric Nakagawa (Cheezburger), a blogger from Hawaii, and his friend Kari Unebasami (Tofuburger). The website is one of the most popular internet sites of its kind. It received as many as 1,500,000 hits per day at its peak in May 2007. ICHC was instrumental in bringing animal-based image macros and lolspeak into mainstream usage and making internet memes profitable.

book proofreading humor

ICHC was created on January 11, 2007, when Nakagawa posted an image from Something Awful of a smiling British Shorthair, known as Happycat, with a caption of the cat asking, “I can has cheezburger?” in a style popularized by 4chan (a huge online message board). It is from this image that the site derives its name. After posting similar images, Nakagawa then converted the site to a monetized blog.

Reference articles (because this is serious stuff):

Writing a Novel vs. That Movie in Your Head

Does this sound familiar to you?

You watch a lot of movies and TV. You have a great imagination. For fun, you close your eyes and make up your own stories, seeing them play out. You might even listen to some music for a soundtrack. You grab your favorite actors for the roles of the heroes and villains. You make up big action scenes in slo-mo. You use fighting moves from your favorite video games.

At some point, you realize the movie you’re making in your mind is actually pretty good. You’ve got some original stuff in there that other people might like. You’ve got some twists and turns. And so you think, “Hey, I’ll start writing this stuff down.” Finally, you think, “This is going to make a great novel.” You might even think, “I’ll make a fortune selling the movie rights.”

There’s only one problem. (Well, there are hundreds of problems when you’re writing, but there’s only one I’m going to talk about right now).

Writing a novel is more than transcribing that movie in your head.

We Have More Senses than Seeing and Hearing

When people read a book, they want to feel they are “there,” living the story. A sure sign a writer’s got a movie playing in her head is that all the imagery in the novel is visual and auditory.

We smell, taste, have a sense of balance, feel, experience pain, get thirsty, itch, and a lot more of the same in our lives. While visual and auditory information take up a lot of our attention, we are easily distracted by a toothache or growling stomach. A room can look like heaven and smell like hell (especially when I haven’t cleaned the cat box).

Writing that only uses two senses can never feel like life.

You Cannot Recreate Movie Effects in a Novel

gaston beauty and the beast reading book

The movie in your head might look fantastic. It might run like a video and be exquisitely detailed. But you must remember that your ultimate product is a bunch of words on a page. Watching something explode and reading that something exploded will not produce the same effect in an audience.

Moreover, you are writing a novel, not a movie script. Slo-mo, distorted sound effects, lens flares, rack focus, and other such techniques are made to produce a super-heightened reality for a story told in two hours on a huge screen in Dolby stereo while the audience downs oversized buckets of popcorn.

The words on the page are the only tools through which the reader experiences the story. They should not be tools to remind us of movies we’ve seen.

Too Much Detail Kills

The experiences of reading and watching a movie are different. While a busy and well-filled screen can make for an immersive experience, it is a strange quality of writing that often less is more. Writing should fuel the reader’s own imagination by providing just enough detail and imagery. A single phrase on the page can build a universe in the reader’s mind.

And I’m not just talking about literary classics like Hemingway’s “The Killers,” which is a masterpiece of using tight writing with specific detail to tell a story of great emotional impact.

I also mean something like Michael Crichton’s Jurassic Park. The scenes where the dinosaurs attack people have short, direct sentences, quick and vivid descriptions of action, and terse dialogue.

Giving too much film-like detail and direction, no matter how beautiful it is in your head, actually stifles your reader’s ability to make your story their own.

A Novel Has No Soundtrack

A pet peeve of mine: stories that use lyrics to popular songs in an attempt to simulate a soundtrack. A couple is dancing in the rain, and the radio is playing, “You’d think that people would have had enough of silly love songs. But I look around me and I see it isn’t so.”


More to the point, music is used in movies to set mood and drive pace. Good soundtracks do this well because, most of the time, we don’t notice. Movie scores work best when the audience takes it in unconsciously, helping their heart to race or their tears to swell.

Reading takes conscious effort. When a novel mentions music, readers don’t start playing the music in their heads, set the tune to “unconscious,” and then keep reading. They think about the music and wonder what it’s about. Then they stop thinking about the music and think about the next words on the page.

It’s All About the Words

Let’s take an example of great writing.

Yes, the newspapers were right: snow was general all over Ireland. It was falling softly upon the Bog of Allen and, further westwards, softly falling into the dark mutinous Shannon waves. It was falling too upon every part of the lonely churchyard where Michael Furey lay buried. It lay thickly drifted on the crooked crosses and headstones, on the spears of the little gate, on the barren thorns. His soul swooned slowly as he heard the snow falling faintly through the universe and faintly falling, like the descent of their last end, upon all the living and the dead.

(“The Dead,” James Joyce)

At first, yes, this could play out as a movie in your head: see the snow falling, see the bog and the water, see the churchyard.

But the passage does so much more, and what it does a movie can’t. The repetition of the words and the soft sounds of “f” and “s” mimic the sound of falling snow, not like music but like thoughts. Look at how well we are put inside the character’s head here. We experience the wandering of his mind across Ireland to Furey’s grave. Look at how the reader is invited to get more meaning from the “barren thorns” than just an image of thorns covered with snow. Look at the grace notes. It reads like a poem.

Words and words alone make novels. That’s what makes them so great and, for better or worse—depending upon which art form you favor—so unlike movies.

10 Surefire Tips for Securing Capital Investment

1) Protect your idea with a patent/copyright/trademark.

Depending on your business venture, you will need to take precautionary steps to protect your idea. This may involve filing a patent, copyright, or trademark. In any of these cases, it is important that you develop quality documents, easy to read figures, tables, and graphics so that the reviewer can determine the merit of your work. Venture capital investors may want to review these documents and along with your business plan, this might be the first impression of you and your capabilities.
Please remember that these protections do not keep someone else from trying to develop your idea, but they do give you the right to fight it out in court.

2) Write an excellent business plan.

Your business plan is a dynamic document. One investor group may need a particular format while another group may ask you to present the plan in their preferred review layout. The business plan needs to state who you are, what you are doing, why you need investment, the scope of the market (what is the valuation of the market), how you intend to proceed with the investment, and what the return on investment will be should someone invest. Most importantly, the business plan needs to be grammatically correct and have no spelling errors.

3) Have your business plan vetted and reviewed by experts in the field.

You need to take the time to have someone in your field read your business plan. Possibly a trusted colleague or a subject matter expert/reviewer/editor can help you with noticing the little things that are missing. These people can also help find areas of weakness in your business plan. With investors, you often have one opportunity to impress. Make sure that you put your best and most developed idea forward. In the business plan, it is important to point out how much you are investing of your own money into the idea.

4) Valuation is important.

Spend time thinking about the valuation and show that you did some real work on the projections. Find a banker or investor who might give you some time and help you develop the corporate valuation.

5) Develop a slide show.

To go along with your business plan you will need a slide deck that puts your business plan into pictures, graphs, text, and images that people can review. Many people are visual. Reading a long business plan may not be the first choice some individuals. Give them a slide show that they can scroll through and begin to “see” your idea.

6) Have your marketing plan developed and ready to show.

The success of many businesses comes with the marketing plan. It may seem like having your marketing plan all developed is not going to help you gain investment, but the truth is that investors will be far more impressed if you can show them the details of how you plan to make money on your idea and their investment.
Consider having flyers, a short video, and other items that will help you market to your target demographic. It is important to note that by developing your marketing, you will be able to fine-tune the demographic most likely to purchase your product or idea. Make sure to have all the documents, videos, and flyers proofread by multiple people. Nothing ruins a good marketing plan more than having bad grammar, typos, and spelling errors.

7) Invest your own money in the venture.

Invest at least a few thousand dollars in your new business. If you are not willing to invest, why will someone else want to loan you money? The capital investment you put in represents a material percentage of your net wealth and shows that you are dedicated to the success of the project.
Many entrepreneurs tell everyone about the sweat equity they are putting into the business. The truth is that everyone starting a new business is putting this type of effort in and potential investors expect this effort.

8) Have a working prototype available.

Investors do not want to take on product-development risk. If your idea is fabulous, they may take this risk but they will likely want a larger portion of your company. Have a working prototype available for review. A working prototype shows the investor that the development and proof-of-concept risk is mitigated.

9) Acquire Investment first from “friends and family.”

Many investors want to see that you have raised money from friends and family because it validates that people who know you think you are capable of making this idea come to life. How much should you seek from friends and family? This depends on your idea but $25,000 to $50,000 is a good sign that you are seen as capable and competent by family and friends.

10) Generate revenue.

This is a difficult task but very important. The company does not need to be making millions in the first month but a small amount of revenue will show that you have a good marketing plan and your idea is moving forward.

On a final note, raising capital is challenging and time consuming. If you take these ten steps, you will be better prepared to be a success in the capital investment round of funding.