Book Reviews

Edit911 Review of Guy Kawasaki’s The Art of the Start 2.0

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Starting a business? Thinking of starting a business? Started a business but need some or a lot of guidance and advice? Are you an entrepreneur or have a burning desire to become one? Then Guy Kawasaki’s The Art of the Start 2.0: The Time-Tested and Battle-Hardened Guide for Anyone Starting Anything is the definitive manual for you.

Waste not another minute in getting and gobbling up this completely rethought and revised edition of Guy’s 2004 bestseller of the same name. You can turn the pages of this guidebook into your roadmap for starting or building your business, and realizing your entrepreneurial dreams, just as Guy has and continues to do.

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Precious few entrepreneurs have Guy’s experience: a pioneer at Apple & Google; a prime mover behind 12 successful startups; an author of 12 brilliant books; a towering presence on the internet–with numerous websites for his services (such as Alltop, a curating gem for news, stories, and topics of all sorts), companies (such as Canva, “the easiest to use design program in the world”), and books (such as APE, the very best book about how to become a published author and entrepreneur); and a force in social media with 1.45M followers on Twitter (@guykawasaki), 289K likes on Facebook, and 6.8M followers on Google+.

The Art of the Start covers everything we need to know about the subject–from the nitty-gritty of picking our partners, to the Harvard Business School rigor of attracting venture capitalists; from the basics of finding our company’s niche, to the advanced strategies of pitching to investors. Throughout the book, Guy gives us the GIST (Great Ideas for Starting Things) of every topic with sharp, bullet point takeaways, such as the following:

  • “It’s much easier to do things right from the start than to fix them later” (p.14).
  • “…the genesis of great companies is answering simple questions that change the world…” (p.15).
  • “…find a viable sweet spot in the market” (p. 16).
  • “If you make meaning, you’ll probably make money” (p.18).
  • “People want more than information….They want faith–faith in you, your product, your success, and in the story you tell” (p.42).
  • “Put the best interests of others at heart” (p.142).
  • “Feature your customers” (p. 146). 

Ultimately, The Art of the Start is a meta-guide to making a product or service and marketing it to the masses. It’s a self-aware, self-starting, endless regress of ideas that mirror themselves the more we replicate them in our own entrepreneurial adventures. 

The main message is that we can, indeed, see ourselves in others, conceive a product or service we would like to have, and then safely assume that others would too. We can empower ourselves by being ourselves, realizing our dreams as we envision filling a gap or lack in the lives of others. That is, as we actualize our visions by doing unto others, the good karma will come back around to us in the shape of success. By doing everything not for money, but despite money, not for ourselves, but for others, we can build businesses, audiences, and circles of customers who are believers in what we do.

 Guy Kawasaki AuthorAs Guy sums it up: “The bottom line is that you should do everything you can to foster an ecosystem around your product. It is a powerful tool to increase the satisfaction of your believers and to attract new believers with greater ease–in short, making your product endure” (p. 210).


The Art of the Start 2.0 transcends other “business” books in the same way great companies transcend their competitors: it is enchanting, magical, fascinating, human, and humane. Both practical and whimsical, logical and serendipitous, if we follow its path, we, too, could become like Guy: “…someone who is ethical, graceful, and admirable.” What a concept for the 21st century business world!

January iBooks Spotlight

We love the iBooks spotlight. It’s an Apple newsletter that features new and noteworthy books. It’s a great way to discover the next book on your reading list. Here are some of this months featured books:

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book editing service“The First Bad Man” by Miranda July

Tender, gripping, slyly hilarious, infused with raging sexual obsession and fierce maternal love, Miranda July’s first novel confirms her as a spectacularly original, iconic, and important voice today, and a writer for all time. The First Bad Man is dazzling, disorienting, and unforgettable.

 

still alice book editor editing service“Still Alice” by Lisa Genova

In Lisa Genova’s extraordinary New York Times bestselling novel, an accomplished professor diagnosed with Alzheimer’s disease learns that her worth is comprised of more than her ability to remember. Now a major motion picture from Sony Pictures Classics starring Julianne Moore, Alec Baldwin, Kate Bosworth, and Kristen Stewart!

 

 

book proofreading editing company“The Girl on the Train” by Paula Hawkins
 Rear Window meets Gone Girl, in this exceptional and startling psychological thriller. Rachel catches the same commuter train every morning. She knows it will wait at the same signal each time, overlooking a row of back gardens. She’s even started to feel like she knows the people who live in one of the houses. ‘Jess and Jason’, she calls them. Their life – as she sees it – is perfect. If only Rachel could be that happy. And then she sees something shocking. It’s only a minute until the train moves on, but it’s enough. Now everything’s changed. Now Rachel has a chance to become a part of the lives she’s only watched from afar. Now they’ll see; she’s much more than just the girl on the train.

ghost boy novel editor editing company “Ghost Boy” by Martin Pistorius

Ghost Boy is the heart-wrenching story of one boy’s return to life through the power of love and faith. In these pages, readers see a parent’s resilience, the consequences of misdiagnosis, abuse at the hands of cruel caretakers, and the unthinkable duration of Martin’s mental alertness betrayed by his lifeless body.

 

 


 If that isn’t enough for you, iBooks also has a “20 Best Books of January” list. Click the image below to be taken there (it will launch through iTunes).

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Writing a Quality Book Review

Have you read some great….and maybe some not so great books recently on your eReader or Tablet device? Congratulations, you are part of a group of people known as “bibliophiles” who are reading more books each month using a variety of electronic devices. In the past, you relied on a friend, librarian, book club, or the book bestseller list in a newspaper to help you choose books. Today, you might be influenced to select a book for reading because of a good online review or a catchy book cover.

No doubt you have noticed that about two weeks after you purchased a book electronically, a request for a review appears in your email. Do some reviews help you make a choice to read that book? Do you wish you could write a fabulous review? Do you avoid doing a review because you do not know where to start? Well, you are in luck because this blog shares the key elements of a great review that will help you be a person of influence in the book-reading world.
 

Writer and editor duties

What is a book review?

A review is a description of the book and your experience with reading this particular treasure. It can be as basic as a few impressions to as detailed and critical as a scholarly analysis. Reviewers provide a sense of the quality, meaning, and impact of a book. Book reviews are very personal creations because they share your opinion.

A review is not a retelling of the story. If you retell the story then you will spoil it for others. The review should instead focus on the purpose of the book, what the book is about, how you enjoyed the book, and in the case of non-fiction — does the book and author provide information that has merit. The review is a record of your emotional and intellectual response, an analysis of the strengths and weaknesses, and how the book made you feel or think. A review may be as short as 50 words or longer – just remember that your review needs to get to the point quickly because the goal of a reader is not to spend hours reading reviews…his or her goal is to find that next book to read.

As readers, we are experts on how we want the story to develop and end or how much information a book should give to us… when it works or does not work, we can certainly share our opinion with others. You do not have to be an excellent writer to craft a good book review. Your goal is to assist customers in deciding whether to buy or borrow a book to read.

Are all reviews the same?

The answer is – NO – all reviews are not the same. The content and how you approach a review will depend on your intention and the requirements of your target audience.

The Descriptive Review

This type of book review gives the essential information about a book (style, subject, audience, plot, and character). This is usually done by sharing your interpretation of the work and by sometimes quoting particular passages from the text that you felt were especially strong or weak.

The Critical review

This type of review describes and compares the book to others of a similar genre. You do not always need to cite a specific book in the comparison but you most certainly can refer to similar works so that the reader of your review might be able to use this as a comparison.

The Parts of a Review

Both types of reviews, descriptive and critical, benefit from including the following pieces in your review.

Introduction

This is where you capture the reader’s attention, hopefully with your opening sentence. The introduction should state your main conclusion and set the tone of the review. This can be 10 to 15 words.

Body

This should be sufficient so that the reader of your review will have some understanding of the author’s thoughts. This is not a story summary of the story; instead, it describes the elements or pieces that the author uses to bring the story to life. This has an overall appraisal of the book. Describe and evaluate what you think was the intent of the author and explain how well you think the author did in giving you a good book to read. You can provide quotations supporting your analysis. Your review is considered an opinion based on your reading. Share how you think the author succeeded (or failed) in his/her goal. Use examples to support your thoughts. This can have 50 to 250 words in this section.

Conclusion

Wrap up your review with some final thoughts and remind the reader of why you did or did not like the book. This can be 10 to 50 words.

Writing a review to thank an author

How to Write that Perfect Book Review

Sit down and write all out thoughts out about the book. If the book was good and you feel positive about this work and want others to know about your great find — simply write that out with the Introduction, then write the Body, and end with a Conclusion as described above.

What about those times when you did not like the book? Certainly you want to “warn” others not to spend good money on this book. This is the most difficult review to write because it is negative. Many authors actually appreciate these reviews when they are well written because a negative review will help the author learn where he/she can improve. Other readers really appreciate knowing why you did not like the book because it helps them make an informed decision about whether or not the book might be good for him/her.

We can all admit it is more difficult to write a negative review. Simply writing “I hated this book” does not tell the next potential reader why. For a book that you consider to be of lower quality, it is a good idea to use the “sandwich” review approach. With this method, you write something positive about the book, then give the details of how this book failed (the negative part) and then find something nice to say in your conclusion. This will help the next potential reader understand why you gave the book a low rating. It also helps you “ease the pain to the author for receiving a negative review” by putting the bad parts inside of two good parts.

The Final Parts to your Excellent Book Review

Carefully read what you have written and make sure it is easy to understand. Check for grammar and spelling errors. Make sure your review is honest and avoids any personal attacks.

When you are ready, submit your review, and know that you have possibly helped 100’s or 1000’s of other bibliophiles find the next treasure or avoid spending money on a bad book.

Edit911 Endorsed in APE: How to Publish a Book by Guy Kawasaki & Shawn Welch

Edit911 is pleased to announce that Guy Kawasaki & Shawn Welch have endorsed our services in their definitive book about self-publishing: APE: How to Publish a Book—Author, Publisher, Entrepreneur. On page 87, they say, “Edit911 helps you hire PhDs—surely they are subject-matter experts.”  On page 351, they also describe Edit911 as “A website where authors can hire editors and proofreaders who are experts in book editing, dissertation editing, and other document, copy, and text editing.”

Edit911 Guy Kawasaki Book Editing Editor Service Expert PhD Editors Guy Kawasaki APE Book Endorsement

 

It’s important to note that Guy Kawasaki is one of the world’s leading authorities of not just self-publishing, but Apple, Google, marketing, and entrepreneurship. He’s written several other bestsellers, also definitive works in their subjects. We encourage you to get to know him and his excellent books, blogs, and website: http://www.guykawasaki.com.

We are truly flattered and grateful that of all the editing services in the world, Mr. Kawasaki and Mr. Welch chose only Edit911 to mention in their landmark book, which you can purchase by clicking the book cover below:

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The Art of Life: A Review of Seth Godin’s The Icarus Deception

Seth Godin's new book The Icarus Deception

The Icarus Deception is yet another inspirational, informative, and dazzling Seth Godin manifesto and self-help book. As in many of his previous books, Godin delights with insights on how to succeed in business (“…our success turns not on being the low-price leader but on being the high-trust leader.”), while self-actualizing and maximizing your potential and happiness in all areas of life.

The essence of Godin’s multi-layered thesis is that life is an art form and everyone is an artist. “Art is not a gene or a specific talent,” says Godin. “Art is an attitude.” We’re not all painters or musicians or graphic designers, but we should all use our tools and skills to be artists. By that, Godin means we should strive to be the best we can be at what we do and who we are: “Your work is your art (and vice versa).”

Whether we tend bar, fix cars, build houses, or run a day care center—no matter what we do—we should do it better and care more about it, and others, than anyone else. When we do, we benefit both ourselves and those who experience our artistic work, because people crave connections with people who care. “We embrace the humanity in those around us, particularly as the rest of the world appears to become less human and more cold. Who will you miss? That is who you are listening to.”

These aren’t new ideas, necessarily. Godin’s influences and references run far and wide—from Zen, sociology, psychology, and philosophy; from Plato (the implied Platonic ideal) to Jobs (the meshing of art and technology), and Emerson (self-reliance and Transcendentalism) to Pirsig (the motorcycle we maintain is ourselves).

Yet, Godin’s metonymic intellect strides from one synthetic adage and observation to another with the grace and fluidity of a racehorse. His style is both muscular and light, alternating from an almost pugnacious tone that challenges and dares the reader to a sweet and encouraging grandfatherly voice that loves his family—his tribe—and wants only the best for them. I always feel like I’m on a rollercoaster reading his books: they’re a fun, crazy, fast, exhilarating, and not a little bit daunting ride.

As we know, Icarus flew too high and died, but what many don’t know about the story—because of the deception forwarded and publicized by the industrial, corporate, conformity machine that repressed the rest of the story—is that if he had flown too low, he’d have crashed into the ocean and drowned. So the allegorical moral to the story is that we should, indeed, fly as high as we possibly can, just short of flaming out.

So how does one achieve greatness while minimizing the risks of utter failure? By creating art. Always be creating. And always be creating relationships through your art. “Art is the unique work of a human being, work that touches another.” True quality is customer/client/friend/acquaintance aware, driven, and accomplished because “people want your humanity, not your discounts.” If you make cabinets, make cabinets people will be amazed by. If you treat patients, treat every patient as you would your own child. If you clean carpets, clean them as if your own baby will be crawling on them. “When we treat the people around us with dignity, we create an entirely different platform for the words we utter and the plans we make.”

Clearly at the heart of Godin’s books is his enormous heart. One of today’s greatest shining lights, he inspires, he instructs, he pats you on the back—saying, “You can do it!”—and kicks you in the ass—saying, “What are you waiting for?”

Ultimately, Godin professes tough love for all and antipathy for those grounded in apathy. “We embrace the humanity in those around us, particularly as the rest of the world appears to become less human and more cold. Who will you miss? That is who you are listening to.”

www.SethGodin.com

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