Books

Edit911 Review of Guy Kawasaki’s The Art of the Start 2.0

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Starting a business? Thinking of starting a business? Started a business but need some or a lot of guidance and advice? Are you an entrepreneur or have a burning desire to become one? Then Guy Kawasaki’s The Art of the Start 2.0: The Time-Tested and Battle-Hardened Guide for Anyone Starting Anything is the definitive manual for you.

Waste not another minute in getting and gobbling up this completely rethought and revised edition of Guy’s 2004 bestseller of the same name. You can turn the pages of this guidebook into your roadmap for starting or building your business, and realizing your entrepreneurial dreams, just as Guy has and continues to do.

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Precious few entrepreneurs have Guy’s experience: a pioneer at Apple & Google; a prime mover behind 12 successful startups; an author of 12 brilliant books; a towering presence on the internet–with numerous websites for his services (such as Alltop, a curating gem for news, stories, and topics of all sorts), companies (such as Canva, “the easiest to use design program in the world”), and books (such as APE, the very best book about how to become a published author and entrepreneur); and a force in social media with 1.45M followers on Twitter (@guykawasaki), 289K likes on Facebook, and 6.8M followers on Google+.

The Art of the Start covers everything we need to know about the subject–from the nitty-gritty of picking our partners, to the Harvard Business School rigor of attracting venture capitalists; from the basics of finding our company’s niche, to the advanced strategies of pitching to investors. Throughout the book, Guy gives us the GIST (Great Ideas for Starting Things) of every topic with sharp, bullet point takeaways, such as the following:

  • “It’s much easier to do things right from the start than to fix them later” (p.14).
  • “…the genesis of great companies is answering simple questions that change the world…” (p.15).
  • “…find a viable sweet spot in the market” (p. 16).
  • “If you make meaning, you’ll probably make money” (p.18).
  • “People want more than information….They want faith–faith in you, your product, your success, and in the story you tell” (p.42).
  • “Put the best interests of others at heart” (p.142).
  • “Feature your customers” (p. 146). 

Ultimately, The Art of the Start is a meta-guide to making a product or service and marketing it to the masses. It’s a self-aware, self-starting, endless regress of ideas that mirror themselves the more we replicate them in our own entrepreneurial adventures. 

The main message is that we can, indeed, see ourselves in others, conceive a product or service we would like to have, and then safely assume that others would too. We can empower ourselves by being ourselves, realizing our dreams as we envision filling a gap or lack in the lives of others. That is, as we actualize our visions by doing unto others, the good karma will come back around to us in the shape of success. By doing everything not for money, but despite money, not for ourselves, but for others, we can build businesses, audiences, and circles of customers who are believers in what we do.

 Guy Kawasaki AuthorAs Guy sums it up: “The bottom line is that you should do everything you can to foster an ecosystem around your product. It is a powerful tool to increase the satisfaction of your believers and to attract new believers with greater ease–in short, making your product endure” (p. 210).


The Art of the Start 2.0 transcends other “business” books in the same way great companies transcend their competitors: it is enchanting, magical, fascinating, human, and humane. Both practical and whimsical, logical and serendipitous, if we follow its path, we, too, could become like Guy: “…someone who is ethical, graceful, and admirable.” What a concept for the 21st century business world!

January iBooks Spotlight

We love the iBooks spotlight. It’s an Apple newsletter that features new and noteworthy books. It’s a great way to discover the next book on your reading list. Here are some of this months featured books:

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book editing service“The First Bad Man” by Miranda July

Tender, gripping, slyly hilarious, infused with raging sexual obsession and fierce maternal love, Miranda July’s first novel confirms her as a spectacularly original, iconic, and important voice today, and a writer for all time. The First Bad Man is dazzling, disorienting, and unforgettable.

 

still alice book editor editing service“Still Alice” by Lisa Genova

In Lisa Genova’s extraordinary New York Times bestselling novel, an accomplished professor diagnosed with Alzheimer’s disease learns that her worth is comprised of more than her ability to remember. Now a major motion picture from Sony Pictures Classics starring Julianne Moore, Alec Baldwin, Kate Bosworth, and Kristen Stewart!

 

 

book proofreading editing company“The Girl on the Train” by Paula Hawkins
 Rear Window meets Gone Girl, in this exceptional and startling psychological thriller. Rachel catches the same commuter train every morning. She knows it will wait at the same signal each time, overlooking a row of back gardens. She’s even started to feel like she knows the people who live in one of the houses. ‘Jess and Jason’, she calls them. Their life – as she sees it – is perfect. If only Rachel could be that happy. And then she sees something shocking. It’s only a minute until the train moves on, but it’s enough. Now everything’s changed. Now Rachel has a chance to become a part of the lives she’s only watched from afar. Now they’ll see; she’s much more than just the girl on the train.

ghost boy novel editor editing company “Ghost Boy” by Martin Pistorius

Ghost Boy is the heart-wrenching story of one boy’s return to life through the power of love and faith. In these pages, readers see a parent’s resilience, the consequences of misdiagnosis, abuse at the hands of cruel caretakers, and the unthinkable duration of Martin’s mental alertness betrayed by his lifeless body.

 

 


 If that isn’t enough for you, iBooks also has a “20 Best Books of January” list. Click the image below to be taken there (it will launch through iTunes).

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Top 10 Most Epic Movies Adapted from Books

Jaws

10. Peter Benchley’s Jaws
Jaws (1975) became the preeminent summer blockbuster movie and the highest grossing movie ever at the time. Benchley based his book on some real life events and people that added to the intrigue, but Spielberg’s movie scared people out of the water and back into the theater to see it a second time. My parents took me to see this movie when I was 5 (no kidding), never dreaming the shock value involved even for adults.

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9. Stephen King’s Rita Hayworth and Shawshank Redemption
The Shawshank Redemption (1994) is a marvelous adaptation of the work by Stephen King. Andy Dufresne is a character you root for and are not disappointed with the movie’s depiction. Dufresne triumphs over surprising corruption and cruelty that is shocking. But the payoff is huge!

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8. Cormac McCarthy’s No Country for Old Men
No Country for Old Men (2007) showcases the Coen Brothers’ quirky, magical touch, lifting this adaptation to the big screen. The bad guy’s musings reminded me of the first time I read Flannery O’Connor’s A Good Man Is Hard to Find, showing depth and philosophical musings juxtaposed with cruel violence.

fightclub

7. Chuck Palahniuk’s Fight Club
Fight Club (1999) has a tremendous twist preserved in the movie and captures the frustration of bureaucratic, corporate America. Most of us take out our frustrations on pints of Ben & Jerry’s best rather than each other thankfully. Fight Club actually leaves you thinking long after you watch its conclusion.

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6. JRR Tolkien’s The Lord of the Rings
The Lord of the Rings (2001-2003) was an adaption of one of the most beloved reads of my childhood. I was so pleased when I saw the film adaptation that it made me want to purchase the set for safekeeping. I was a bit surprised at the long shots of the evil minions building their army — not attractive folks. But I would say the worst part was the waiting inbetween releases of the three movies.

True Grit 2010

5.Charles Portis’ True Grit

True Grit (2010) is one of those movies that has it all: drama, revenge, underdogs, kid heroes, and cowboys. Jeff Bridges was amazing. My wife was so drawn in by the story and grit of the girl actress and didn’t mind some of the shocking violence. This tremendously successful western thrilled audiences even without John Wayne.

Silence

4. Thomas Harris’ The Silence of the Lambs
The Silence of the Lambs (1991) is truly scary to read and imagine in your own mind. Surely no movie could reach those levels of intensity? Anthony Hopkins is Mr. Intensity in this film and impacts audiences’ dreams weeks afterward with his portrayal of Lechter.

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3. Michael Crichton’s Jurassic Park
Jurassic Park (1993) is another Spielberg blockbuster that both delighted and thrilled fans while avoiding too much of the lecturing on chaos theory. I still think of that cup of water, resonating with the footsteps of the approaching Tyrannosaurus Rex. But I don’t think I will forget the poor fellow meeting T-Rex — and his demise — in the outhouse.

godfather

2. Mario Puzo’s The Godfather
The Godfather (1972) is a brilliant masterpiece directed by Francis Ford Coppola, complete with violent moments that only a portrayal of the mob could allow. It replaced Gone with the Wind as the highest grossing movie when it premiered. Puzo assisted with the screenplay, no doubt lifting its production to the heights it achieved. And who can forget Marlon Brando? If you do, you may no longer be part of the family.

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1. Margaret Mitchell’s Gone with the Wind
Gone with the Wind (1939) is the number one movie of all time on the charts for prices adjusted for inflation. The movie was epic, sweeping, moving, and star studded. It premiered in a day when the running time was not the obstacle it is today. It was honored as the first film to ever receive 5 Academy Awards. I can still watch this movie and be enthralled with it for hours. But the shock of Rhett Butler’s final words lives on in movie history, and it was truly shocking to the audience of the day.

Written by Dr. William