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Edit911 Review of Guy Kawasaki’s The Art of the Start 2.0

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Starting a business? Thinking of starting a business? Started a business but need some or a lot of guidance and advice? Are you an entrepreneur or have a burning desire to become one? Then Guy Kawasaki’s The Art of the Start 2.0: The Time-Tested and Battle-Hardened Guide for Anyone Starting Anything is the definitive manual for you.

Waste not another minute in getting and gobbling up this completely rethought and revised edition of Guy’s 2004 bestseller of the same name. You can turn the pages of this guidebook into your roadmap for starting or building your business, and realizing your entrepreneurial dreams, just as Guy has and continues to do.

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Precious few entrepreneurs have Guy’s experience: a pioneer at Apple & Google; a prime mover behind 12 successful startups; an author of 12 brilliant books; a towering presence on the internet–with numerous websites for his services (such as Alltop, a curating gem for news, stories, and topics of all sorts), companies (such as Canva, “the easiest to use design program in the world”), and books (such as APE, the very best book about how to become a published author and entrepreneur); and a force in social media with 1.45M followers on Twitter (@guykawasaki), 289K likes on Facebook, and 6.8M followers on Google+.

The Art of the Start covers everything we need to know about the subject–from the nitty-gritty of picking our partners, to the Harvard Business School rigor of attracting venture capitalists; from the basics of finding our company’s niche, to the advanced strategies of pitching to investors. Throughout the book, Guy gives us the GIST (Great Ideas for Starting Things) of every topic with sharp, bullet point takeaways, such as the following:

  • “It’s much easier to do things right from the start than to fix them later” (p.14).
  • “…the genesis of great companies is answering simple questions that change the world…” (p.15).
  • “…find a viable sweet spot in the market” (p. 16).
  • “If you make meaning, you’ll probably make money” (p.18).
  • “People want more than information….They want faith–faith in you, your product, your success, and in the story you tell” (p.42).
  • “Put the best interests of others at heart” (p.142).
  • “Feature your customers” (p. 146). 

Ultimately, The Art of the Start is a meta-guide to making a product or service and marketing it to the masses. It’s a self-aware, self-starting, endless regress of ideas that mirror themselves the more we replicate them in our own entrepreneurial adventures. 

The main message is that we can, indeed, see ourselves in others, conceive a product or service we would like to have, and then safely assume that others would too. We can empower ourselves by being ourselves, realizing our dreams as we envision filling a gap or lack in the lives of others. That is, as we actualize our visions by doing unto others, the good karma will come back around to us in the shape of success. By doing everything not for money, but despite money, not for ourselves, but for others, we can build businesses, audiences, and circles of customers who are believers in what we do.

 Guy Kawasaki AuthorAs Guy sums it up: “The bottom line is that you should do everything you can to foster an ecosystem around your product. It is a powerful tool to increase the satisfaction of your believers and to attract new believers with greater ease–in short, making your product endure” (p. 210).


The Art of the Start 2.0 transcends other “business” books in the same way great companies transcend their competitors: it is enchanting, magical, fascinating, human, and humane. Both practical and whimsical, logical and serendipitous, if we follow its path, we, too, could become like Guy: “…someone who is ethical, graceful, and admirable.” What a concept for the 21st century business world!

Have dinner with best-selling author Tim Ferriss

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Tim Ferriss is an American author, entrepreneur, angel investor, and public speaker. Author of The 4-Hour Workweek, which was a No. 1 New York Times bestseller, a No. 1 Wall Street Journal bestseller, and a USA Today bestseller. In 2010, he followed up with The 4-Hour Body, which was another No. 1 New York Timesbestseller. Ferriss is an angel investor or an advisor to Facebook, Twitter, StumbleUpon, Evernote, and Uber, among other companies.

For a chance to have dinner with him, just promote his latest podcast (an incredible interview with Arnold Schwarzenegger) via any means you choose.

In the interview, Arnold tells the story about his poor upbringing in Austria, making money in home construction, his body building and acting, lessons learned, routines, favorite books, meditation, and much more.

Check out the podcast on iTunes here, or his blog here.

10 Wise Steps in Writing a Dissertation

Step 1

    • Ask your department chair if you can skip the dissertation and get a Ph.D. solely on the strength of your winning personality.
    • Okay, so it’s never worked before. It’s still worth a shot, isn’t it? Think positive!
    • Or, if not your winning personality, some previous work, work experience, body of work—anything at all!
    • Okay, so that rarely works either—but it does and has worked for some people, depending on the strength of that previous work.

FRIENDS JOEY AND CHANDLER REGRET NOTHING

Step 2

  • Make a plan and stick to it!
  • Plan to spend more time finding a manageable dissertation topic than researching that topic, and more time researching it than actually writing the dissertation.
  • Plan to spend more time revising the dissertation than writing it, and more time writing it than researching it.
  • Spend more time researching it than finding out what your topic is.
  • To help with the organization of your thesis, consider hiring a logician. I did.

that's the plan dr. horrible neil patrick harris

Step 3

  • Make sure you and your thesis advisor are on the same page.
  • Make sure to tell your thesis advisor what page that is.

matt bomer always on same page

Step 4

  • Abandon all hope of reading everything that’s germane to your chosen topic. Eventually you’re bound to discover that somebody has already said everything you want to say, and in the very words you were going to use. Scary!
  • However, don’t be alarmed by this. Remember: “There is nothing new under the sun,” and “Of the making of books there is no end,” and “So, the heck with it, what’s one book more?”

silver linings playbook throwing book out window

Step 5

  • When you’re ready to write, strike while the iron is hot.
  • If the iron is not hot, heat it. By … any … means … necessary!
  • If you don’t know what the iron is, forget about a career in academia. Consider becoming a professional golf caddie, instead. (“Here’s your 5-iron, Tiger.”)

jim carrey bruce almighty typing

 

Step 6

  • Be sure to follow all of your department’s specifications for formatting your thesis, no matter how difficult they are.
  • When in doubt, hire a reputable editing service to do this for you.

Andy-Samberg-Wink-SNL

 

Step 7

  • Prepare for your thesis defense as if your life depended on it. As a matter of fact, your career does.
  • Anticipate every possible question. Now is the time to do the research I told you not to do back in Step 4. Quickly, quickly.
  • However, on the day of the defense, relax. You’re as ready as you’ll ever be. There’s nothing more you can do.
  • Try to enjoy your defense. If you have some ability to make people laugh, make your committee members laugh. If they’re having a good time, the defense might be a breeze.

 i've got the power boom bruce almighty jim carrey

Step 8

  • Answer each and every one of their questions politely and thoroughly.
  • If, after 45 minutes of politely and thoroughly responding to each and every one of their questions, they still maintain that you’re talking gibberish, remember your Samuel Johnson. Say, as haughtily as possible: “Sirs,  I am required to furnish you with an explanation. I am not also required to furnish you with an understanding of it.” (This will sound twice as impressive if you happen to be wearing a powdered wig.)

samuel johnson book perplexed

Step 9

If at some point you find yourself at a complete loss for words, quote the lyrics of some Broadway or Hollywood musical. I have found that there are surprisingly few things in life, academic subjects included, that have not at some point been made the subject of a song. A comforting thought, no?

Step 10

Okay, here it is, my final word of advice, the fruit of my years of experience as a dissertation editor: take pride in writing your dissertation and do the very best you can do. It’s a reflection of you. So cherish, respect, and enjoy the entire process for it should be a labor of love. If it’s not, then you’re not doing what you should be doing with your life. Tough love words, I know, but the absolute truth of the matter.

big bang theory sheldon that's how its done