Tidbits for Fellow Scholars

Four Keys to Writing the Best Elevator Speech

Every entrepreneur, sales person, policy-maker, and project manager knows the importance of having a well-written elevator speech. This elevator speech has two major components. First, this speech, also known as an elevator pitch, is a short summary used to describe a person, profession, product, service, organization, or event. Often, the second component is the most important part of the elevator speech since it discusses the monetary value or need relating to the topic. Over time, the elevator speech was refined to require no more than thirty seconds to two minutes for delivery.

Some people confuse the elevator speech with a sales pitch. A sales pitch has props (the product or item being sold) and can take up to 30 minutes to deliver. The elevator speech is all about using a brief amount of conversation time to deliver an interesting idea that will add value to the business of the person with whom you are speaking. It is in those few seconds that you want to get the person hooked on your idea so that you can continue the conversation, exchange business cards, or schedule a meeting.

Elevator Pitch
Here are four keys for writing success related to your Elevator Speech:

  1. Keep it Simple.

Select each word carefully. Time with your thesaurus is critical for success in writing your elevator speech. Choose words that are well known. The elevator speech is not the time to try to wow the listener with big words. You want to write a speech that everyone with an eighth grade education or higher can understand. Realistically you are pitching to people who have a higher level of education but in this quick delivery, you may not have their full attention so you want something that they can listen to, understand, and get excited about without deep thought.

  1. Keep it Flexible.

Have three to five elevator speeches prepared. You may need one that speaks to the technical level of the project, idea, or product. This version is best delivered to people with a higher appreciation of technology. In my experience, you need the following types of speeches ready: 1) technical, 2) earnings/income potential related, 3) amount of time it will take to deliver on the concept or product, 4) who you need on the team to help make this idea a success, and finally, 5) what resources you need. Once you have delivered the speech and captured your targets attention, you need to be ready to speak with others who will be brought into the conversation and you need to seize their attention quickly.

  1. Have it written out so you can practice the delivery.

Use a 3 x 5 index card and have your speech typed out and ready for you to review and practice for delivery. You may be standing in line at a coffee shop and see a person that you want to walk up to and deliver your elevator speech. Having a 3 x 5 card with your speech written out lets you have a quick review and gets you prepared for your delivery. In addition, it is critical that you practice the delivery aloud.

  1. Grammar matters, but Flow is critical.

Grammar is important but our speech patterns can sometimes be different from what we write on paper. Do not focus on the comma or semicolon in writing out your elevator speech. Most importantly you need to make sure it is easy to say/recite and that you are completely comfortable sharing your idea. One additional idea is to have a friend or family member deliver your elevator speech. If they have trouble with the delivery, your flow is not yet right.

Follow these four keys and you will be able to have success in delivering your elevator speech. When in doubt, seek professional help from speechwriters, editors, others because a great elevator speech might help you get your idea across and lead to your next promotion.

8 Steps in Writing Technical Manuals

As technologies continue to develop, there is an increasing need for quality technical manuals.  Whether the product is a piece of software, hardware, mechanical device, or a technical reference on a particular subject, there is a need for your book writing skills.  Here are some guidelines and advice that can position you to be successful with your technical manual writing project.  A technical manual that is well written, properly formatted, and edited can be a selling point for the product.  For example, if your product is comparable to another, yet people comment on the poor quality of your technical manual, a consumer may choose the other product because the instructions are better.

Learn, in detail, about the item or subject matter with a hands-on approach.  Your experience using the piece of equipment, software, or involvement with the subject matter is valuable in technical manual book writing.  Use the item and identify problem areas so that you can provide a clear, yet concise, series of instructions.

Discover the skill level and technical proficiencies of your end user.  Understand your target audience.  If you are writing to the public who has no experience with the item, you will need to provide details that are easy and fun to follow.  If you are writing for advanced users, remember to refer them to other sources of information for the basic use of the item or subject.

Develop an outline for using the item from start to finish for a task, lesson, or purpose.  Your outline is a brief sketch of how you would use this item or explain the subject matter from start to finish.  For example, a technical manual on a calculator would start with explaining how to power the unit on before you would begin providing details associated with using memory or power function buttons.

Write the document with easy to read vocabulary.  Choose your vocabulary so that end users can easily read the technical manual and understand what is written.  Most often, when people need to use the manual, they seek a clear example of how to get past a particular issue with the product.

Have test users utilize the manual and give you feedback.  Find test users, people who will use the product, and let them evaluate the technical manual.  Ask these people to make notes or comments about where your manual was not clear.

Edit for content and format.  Book editing for proper grammar, clarity of presentation, flow of ideas and content, and ease of reading will help the end user find value with your technical manual.  The format, especially inclusion of a table of contents and page numbering, is critical for making this document user friendly.

Perform a secondary review with another focus or test group to determine if you have solved the problems found by the first group of test users.  After your edits are complete and the areas that were unclear have been improved, find a few new test users and give them the opportunity to use this technical manual.  Make certain you have addressed the problems discovered by the first user group.

Final Editing. Finally, edit and re-write sections that the second test group found to be problematic and then move forward with your final plan for book editing and formatting prior to publication.

Congratulations, you have successfully written and formatted your first technical manual.

The 5 Keys for Self-publishing Success

Writing a novel, short story, or technical manual is on many of our “Bucket Lists.”  With the advent of Self-publishing through Amazon, Kobo, Barnes & Noble, Apple iBooks, or many other avenues it has become easier to self-publish.  Regardless of whether or not you plan to sell millions or just a few copies to achieve fulfillment and happiness, you need to follow these five important steps to be successful in book writing and publishing.

1) Use a content editing service

Find a friend, fan, or professional editor who will read your book for content.  This person should be familiar with the genre of your book and be able to help you by suggesting areas that need improvement.  Some areas that a content editor might be able to identify as needing work include character development, storyline flow, and historical (if appropriate) accuracy.  It is also important that your content editor make sure your story is unique.

2) Develop an eye-catching cover

The first thing a potential reader sees for your book is the cover.  As people scroll through eBooks or on bookshelves, the cover is what catches the eye.  If your cover telegraphs the content and excitement of your story then people will pick up a copy and start looking in more detail to determine if this is a story worth their time or money. Choose a designer wisely and budget for a good one. Elance is a good way to find freelancer designers, as is Behance.

3) Have a Table of Contents

With a Table of Contents, it is easy for people to see what your book offers.  Interesting chapter titles or descriptions of the technical chapters helps the reader immediately assess the value of your book.  In our fast-paced society, a book without a Table of Contents might be set aside because it would take to long to determine the value of the book.

4) Employ an excellent book editing service

If you have spent any time reading book reviews you will notice that many reviewers comment on spelling errors, typos, and poor grammar.  It is critical to the success of your work that you have the book edited.  A good book editor will find punctuation issues, spelling and grammatical errors, formatting problems, and he or she can help you keep readers happy and providing you with four and five star reviews.  Poorly edited books often receive one star reviews and this can absolutely stop any sales of your book.

5) Write a catchy book description

After the cover grabs the potential readers attention, your book description needs to convince them that your book is going to be a wonderful read.  You must tease the reader, activate his/her imagination, and capture his/her attention.  Often a beta reader or a book editor can help you write the book description.

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