Government contracts can provide businesses with opportunities to go that extra mile, especially if they’re offering new services and products to the government sector. While getting government contracts on a day-to-day basis can be challenging, you must be well-prepared to take full advantage of them whenever you come across the opportunity to apply for one.
You must also understand the numerous processes and tasks involved in bidding on a government contract and actually winning. One of these tasks and processes is proposal writing.
Learning how to write a compelling government proposal can be a challenge. This article suggests a few tips on writing a winning proposal for a government contract.
What Is a Government Proposal?
Before getting down to government proposal writing tips, let us look at what a government proposal actually is. Generally, a government contract proposal or a government proposal is a written document used by a private company to respond to a federal government agency looking to purchase services and products.
Typically, the FAR (Federal Acquisition Regulations) handles all government proposals. That said, government proposal writing is usually a lengthy process. However, the following tips should make the process easier for you.
How to Write a Winning Government Proposal?
Listed below are a few tips on writing a winning government proposal:
Always Include a Cover Letter and Cover Page
A cover page is similar to a book cover. It should always be included at the start of your proposal as it helps you showcase your professionalism.
Similarly, an executive summary or cover letter usually follows your proposal’s cover page. The primary purpose of a cover letter is to share a brief overview and introduction of your proposal, including your experience, overall time frames, solutions, etc.
Include Details Related to Your Company’s Background
Don’t forget that the government proposal isn’t about you. Instead, it’s about your business. Therefore, ensure that your company’s description is brief and explains you’re the perfect fit for the job. What’s more, remember to cite your team’s expertise, awards you’ve won, experience with similar projects, your reputation, etc.
Furthermore, it would also be wise to include short biographies of key team members. Doing so will add a personal touch to your government proposal and help communicate relevant individual expertise. Also, don’t forget to mention the team members’ contact details. Who knows, recipients might want to interact with them individually!
Mention Warranties, Terms and Conditions, Contract, Etc
One easy way to make your government proposal more professional and compelling is to include crucial legal copy into your draft. Unfortunately, however, most businesses fail to follow this best practice and end up losing their bid as a result.
After all, government agencies might want to review important details such as warranties and terms and conditions during the selection process. Failing to include this information in your proposal will only cause unnecessary friction.
Therefore, you must provide your recipients with as much information as possible to make the decision-making process easier for them.
Include Scope of Work
Your “scope of work” can be broken down into two categories: an explanation of the problem or problems you’re looking to solve with sub-sections including goals, challenges, and details about your suggested solution(s).
Including a short description of the problem you’re trying to address with an overview of goals and challenges shows you know what you’re talking about. Doing so will provide your client with a roadmap and outline of the solution you’re offering. In addition, this will also help them understand your proposal, and hopefully, they’ll accept your offer.
Mention Testimonials and Case Studies
Adding testimonials and case studies into your government proposal will help build your business’s credibility and show your client that you have the required expertise and experience for the job. For instance, you can select clients and past projects similar to the government agency you want to target and include them in your proposal.
While these can be other government agencies or your potential client’s direct competitors, adding testimonials and case studies will increase your chances of winning your contract bid!
It can be easy to get lost in all the tips and advice related to successful proposal writing. We hope that this article simplified the process for you.
Compelling government proposals are an outcome of excellent tasks and processes. Spending some extra effort and time researching, testing, and implementing these processes will allow you to learn how to write a compelling government proposal in no time!
Furthermore, if you want to make your proposal stand out even more, we at Edit911 offer excellent business document editing services. So, contact us today to learn more!