If you’re interested in expanding your business and taking advantage of a great opportunity, there’s no doubt about it – you must invest in ebooks. It’s a cost-effective way to attract new leads, create brand awareness, and improve your customer relationships. If you’re still not convinced that ebooks are right for your business, keep on reading. In this article, we have listed why they should be an instrumental part of your marketing strategy.
1. Become an Authority in the Industry
Do you want to stand out from your competition? Publishing informative ebooks can establish you as an authority in your industry. When you provide valuable information and spread your expertise, customers associate you and your brand with the category you specialize in. Since you’re an authority and your business is trustworthy, they’re more likely to buy from you.
One of the most significant advantages of establishing your credibility is that customers pay less attention to price when a brand is an authority. This enhanced standing in your industry results in more sales and larger profits. According to one study, U.S. customers say they will pay 17% more if companies have credibility and an excellent reputation. Credibility is critical if you’re a new business or a smaller business. Once you establish yourself, you’ll be able to compete with other companies based on your reputation.
2. You Attract Leads
Ebooks are an effective way to attract leads and traffic to your website. In fact, this isn’t ordinary traffic – it’s targeted traffic. Since these visitors are individuals interested in your ebook and what it contains, they’re more likely to convert and purchase from you. Awareness is the first step in the sales funnel and attracting leads via content marketing ensures this purpose. Create an ebook for your business and watch it convert customers and earn you money.
3. You Can Improve Customer Relations
In addition to becoming an authority and generating leads, ebooks improve customer relations. This is because you’re providing customers with value-added information. Offering information your customers are interested in enhances brand loyalty and will keep your audience coming back for more. Thus, content marketing via creating ebooks is excellent if you want to expand your market share and strengthen your relationship with your customers.
4. Your Customers Are Already Conducting Online Research
Yet another reason to make ebooks part of your content marketing strategy is that your customers are already online. Studies have shown that customers do 57% of their research before reaching out to businesses. The vast majority of this research is conducted online. By offering customers ebooks, you provide them with valuable information while also highlighting your expertise and knowledge.
5. Creating Content Is Easy and Affordable
Creating an ebook has never been easier since we live in the digital age. Whether you’re a large business or a small one, you can create an ebook by using your knowledge and existing content and reformatting it. If you’re busy and don’t have time to create an ebook yourself, you can always outsource it. Ebooks are an excellent marketing tool to reap the rewards with so much information available at our fingertips.
It’s also affordable to create ebooks for your business. Unlike physical books, which are time-consuming and expensive to publish, ebooks are easier to both publish and distribute. In addition to saving time and money, you can reach thousands since you can expand your reach beyond physical limitations.
6. Lead Magnets Grow Your Email List
Email marketing is a vital part of any marketing strategy. However, the most challenging part of this is growing your email list. Fortunately, lead magnets like ebooks are the perfect way to grow your email list. When offering an email, many businesses require entering an email address to access the link. Alternatively, they email the book directly to the individual.
This kind of gated content provides companies with the email addresses of individuals interested in their business. Additionally, obtaining email addresses is the start of a business relationship. If you continue to provide customers with educational information instead of ads and sales, they will remain on your list and welcome your emails instead of unsubscribing. It should also be noted that ebooks are a more effective way of gaining email addresses than blogs.
These advantages clearly demonstrate why ebooks and content marketing are such great tools to expand your business and establish yourself as an authority in your field. Of course, establishing yourself as credible ensures there are no errors or typos in your ebook. Before making your ebook available for download, use Edit911’s expert proofreading and editing services to ensure it’s ready for your audience. Reach out to us here.
