Book Reviews

Book Review: “Catching the Big Fish” by David Lynch

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If you’re looking for an easy yet eye-opening read, this book is great. It’s a collection of very short essays on Transcendental Meditation, creative inspiration and anecdotes from critically acclaimed filmmaker David Lynch (Twin Peaks, Eraserhead, Blue Velvet).

“Negativity is like darkness. So what is darkness? You look at darkness, and you see that it’s really nothing: It’s the absence of something. You turn on the light, and darkness goes.” – David Lynch

Even if you’re not familiar with his work (or if you are familiar with it but don’t love it), the book offers great insight into one of the most creative people alive today. Few could argue that Lynch wouldn’t be invited to a seat at that table. His contemporaries certainly agree–some of his admirers include Stanley Kubrick (The Shining), The Coen Brothers (Fargo), Alexander Payne (Sideways, Nebraska), Richard Kelly (Donnie Darko) and JJ Abrams (LOST, Star Trek), Christopher Nolan (The Dark Knight, Inception, Memento), and Martin Scorsese (Goodfellas).

Lynch has long been a proponent of Transcendental Meditation, and although I’ve never tried it, he makes a compelling yet not in-your-face argument to give it a try. Of course, practicers of “true” TM will tell you that you must go to a certified TM instructor, but thanks to the internet, you can easily research how to properly meditate at home, reaping all the benefits without the price tag and the hassle of going out.

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You can’t deny the facts that meditation greatly enhances your body’s natural functions, increases circulation and mental clarity, and decreases stress. It seems win-win and it’s no wonder it helps in getting the creative juices flowing. So next time you’re suffering from writer’s block, a creative cramp, stress… whatever it is… give meditation a try. Many of the world’s foremost creatives, thinkers and over-achievers swear by it. You’d be in good company.

Check out the book on Amazon here:

Edit911 Review of Guy Kawasaki’s The Art of the Start 2.0

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Starting a business? Thinking of starting a business? Started a business but need some or a lot of guidance and advice? Are you an entrepreneur or have a burning desire to become one? Then Guy Kawasaki’s The Art of the Start 2.0: The Time-Tested and Battle-Hardened Guide for Anyone Starting Anything is the definitive manual for you.

Waste not another minute in getting and gobbling up this completely rethought and revised edition of Guy’s 2004 bestseller of the same name. You can turn the pages of this guidebook into your roadmap for starting or building your business, and realizing your entrepreneurial dreams, just as Guy has and continues to do.

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Precious few entrepreneurs have Guy’s experience: a pioneer at Apple & Google; a prime mover behind 12 successful startups; an author of 12 brilliant books; a towering presence on the internet–with numerous websites for his services (such as Alltop, a curating gem for news, stories, and topics of all sorts), companies (such as Canva, “the easiest to use design program in the world”), and books (such as APE, the very best book about how to become a published author and entrepreneur); and a force in social media with 1.45M followers on Twitter (@guykawasaki), 289K likes on Facebook, and 6.8M followers on Google+.

The Art of the Start covers everything we need to know about the subject–from the nitty-gritty of picking our partners, to the Harvard Business School rigor of attracting venture capitalists; from the basics of finding our company’s niche, to the advanced strategies of pitching to investors. Throughout the book, Guy gives us the GIST (Great Ideas for Starting Things) of every topic with sharp, bullet point takeaways, such as the following:

  • “It’s much easier to do things right from the start than to fix them later” (p.14).
  • “…the genesis of great companies is answering simple questions that change the world…” (p.15).
  • “…find a viable sweet spot in the market” (p. 16).
  • “If you make meaning, you’ll probably make money” (p.18).
  • “People want more than information….They want faith–faith in you, your product, your success, and in the story you tell” (p.42).
  • “Put the best interests of others at heart” (p.142).
  • “Feature your customers” (p. 146). 

Ultimately, The Art of the Start is a meta-guide to making a product or service and marketing it to the masses. It’s a self-aware, self-starting, endless regress of ideas that mirror themselves the more we replicate them in our own entrepreneurial adventures. 

The main message is that we can, indeed, see ourselves in others, conceive a product or service we would like to have, and then safely assume that others would too. We can empower ourselves by being ourselves, realizing our dreams as we envision filling a gap or lack in the lives of others. That is, as we actualize our visions by doing unto others, the good karma will come back around to us in the shape of success. By doing everything not for money, but despite money, not for ourselves, but for others, we can build businesses, audiences, and circles of customers who are believers in what we do.

 Guy Kawasaki AuthorAs Guy sums it up: “The bottom line is that you should do everything you can to foster an ecosystem around your product. It is a powerful tool to increase the satisfaction of your believers and to attract new believers with greater ease–in short, making your product endure” (p. 210).

The Art of the Start 2.0 transcends other “business” books in the same way great companies transcend their competitors: it is enchanting, magical, fascinating, human, and humane. Both practical and whimsical, logical and serendipitous, if we follow its path, we, too, could become like Guy: “…someone who is ethical, graceful, and admirable.” What a concept for the 21st century business world!

January iBooks Spotlight

We love the iBooks spotlight. It’s an Apple newsletter that features new and noteworthy books. It’s a great way to discover the next book on your reading list. Here are some of this months featured books:

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book editing service“The First Bad Man” by Miranda July

Tender, gripping, slyly hilarious, infused with raging sexual obsession and fierce maternal love, Miranda July’s first novel confirms her as a spectacularly original, iconic, and important voice today, and a writer for all time. The First Bad Man is dazzling, disorienting, and unforgettable.


still alice book editor editing service“Still Alice” by Lisa Genova

In Lisa Genova’s extraordinary New York Times bestselling novel, an accomplished professor diagnosed with Alzheimer’s disease learns that her worth is comprised of more than her ability to remember. Now a major motion picture from Sony Pictures Classics starring Julianne Moore, Alec Baldwin, Kate Bosworth, and Kristen Stewart!



book proofreading editing company“The Girl on the Train” by Paula Hawkins
 Rear Window meets Gone Girl, in this exceptional and startling psychological thriller. Rachel catches the same commuter train every morning. She knows it will wait at the same signal each time, overlooking a row of back gardens. She’s even started to feel like she knows the people who live in one of the houses. ‘Jess and Jason’, she calls them. Their life – as she sees it – is perfect. If only Rachel could be that happy. And then she sees something shocking. It’s only a minute until the train moves on, but it’s enough. Now everything’s changed. Now Rachel has a chance to become a part of the lives she’s only watched from afar. Now they’ll see; she’s much more than just the girl on the train.

ghost boy novel editor editing company “Ghost Boy” by Martin Pistorius

Ghost Boy is the heart-wrenching story of one boy’s return to life through the power of love and faith. In these pages, readers see a parent’s resilience, the consequences of misdiagnosis, abuse at the hands of cruel caretakers, and the unthinkable duration of Martin’s mental alertness betrayed by his lifeless body.



 If that isn’t enough for you, iBooks also has a “20 Best Books of January” list. Click the image below to be taken there (it will launch through iTunes).

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