Marketing

Have dinner with best-selling author Tim Ferriss

tim ferriss best selling author podcast arnold schwarzenegger

Tim Ferriss is an American author, entrepreneur, angel investor, and public speaker. Author of The 4-Hour Workweek, which was a No. 1 New York Times bestseller, a No. 1 Wall Street Journal bestseller, and a USA Today bestseller. In 2010, he followed up with The 4-Hour Body, which was another No. 1 New York Timesbestseller. Ferriss is an angel investor or an advisor to Facebook, Twitter, StumbleUpon, Evernote, and Uber, among other companies.

For a chance to have dinner with him, just promote his latest podcast (an incredible interview with Arnold Schwarzenegger) via any means you choose.

In the interview, Arnold tells the story about his poor upbringing in Austria, making money in home construction, his body building and acting, lessons learned, routines, favorite books, meditation, and much more.

Check out the podcast on iTunes here, or his blog here.

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Deciding Where to Publish Your Scientific Article

You and your colleagues have spent months, maybe even years, conducting experiments to either prove or disprove your hypothesis. You spend weeks writing up the results into a publication with your Introduction, Materials and Methods, Results, and Discussion. Then you spend more time self-editing, re-writing, having your collaborators read and edit. You may have even employed a professional academic editor. Finally ready to submit your manuscript for publication.

Throughout this process, it is important that you take time to consider where it is best to publish this research manuscript.

Most research results are published in academic journals. An academic journal is a peer-reviewed periodical that presents articles relating to a particular academic discipline or methodology. Academic journals serve as forums for the introduction and scrutiny of new research and the critique of existing research. To maximize your chances of impact, it is important to pick the right one.

Here are five things to consider when deciding where to publish your manuscript:

1) Do you want to target specific readers?

Thousands of journals have monthly or quarterly publication schedules. Some are for specific disciplines and others are for general, but highly noteworthy, science. Learn what journals your preferred audience looks to for important publications. Do the people that you want to reach tend to reference certain journals? You will want to publish in journals that will engage those in your field of science because this may increase your chances at gaining new funding, setting up collaborations, or finding that new career position.

2) Will the impact factor of the journal have an effect on your career?

Just for review, the impact factor of an academic journal is a measure reflecting the average number of citations to recent articles published in the journal. This number helps readers determine the relative importance of a journal within its field. Journals with higher impact factor numbers are deemed to be more important than those with lower ones.

In some academic and professional circles, the more publications you have with a high impact factor, the better your chance of promotion.

3) Journal standards and efficiency with respect to the quality and timeliness of publications

The quality of the journal content is critical. When we speak about quality content, we mean both visual and language aspects. Items to consider when reviewing the visual quality include text format and sharpness of images. Language quality includes ease of reading and correct grammar. If you read articles in the journal and find that the grammar is subpar, consider selecting an alternate journal.

Good science and writing takes time and each scientist wants to be the first to publish new findings and ideas. One of the keys to success is publication of your article as soon as your work is completed. You want to publish in a journal that people look to for current scientific topics.

To have timely publication of your data, make sure the journal is organized in overseeing the article review process. Efficient journals can have your article reviewed in three months or less, whereas inefficient journals may require you to be relentless in your efforts acquiring deals with them. It is important that the journal you select can publish the article as quickly as possible after acceptance of your article.


The journal you choose reflects on your skill and status as a scientist. If you select a journal that allows poor grammar, takes months to finally review and consider your work, has low quality text and graphics, and is publishing articles on topics that are no longer relevant, then this has a negative impact on your work, possible promotions, and future funding status.

4) Cost of publishing

Many journals do require a per-page charge and even have more fees for color images (graphs, photos, etc.). Part of your decision as to where you will publish your research may depend on cost related issues. Can you afford to publish in a particular journal of interest? Unfortunately, this is the question you must ask if you are publishing in journals that charge for publication.

5) Financial stability and leadership of the journal

At first thought, the financial stability and leadership of the journal do not seem to be of much importance. However, journal publication, like most other areas of activity, is a competitive business. If the journal is not financially stable, it may go out of business, lose coverage (both online and in libraries), and possibly become inaccessible thereby making your article difficult to access.

The leadership of the journal includes the editors and management. If the editors are not devoted to turning out a quality product then people may lose interest in reading articles in that journal. If the management does not ensure timely editorial reviews of manuscripts and rapid publication of those accepted, readership declines and the number of people who may read your work could drop precipitously.

So after you have taken the time to complete excellent research, carry out numerous document edits and revisions, and spend considerable time formatting data, the journal you choose needs to reflect your efforts and those of your research collaborators.
What factors do you feel are most important in deciding where to publish your manuscript?

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The 5 Keys for Self-publishing Success

Writing a novel, short story, or technical manual is on many of our “Bucket Lists.”  With the advent of Self-publishing through Amazon, Kobo, Barnes & Noble, Apple iBooks, or many other avenues it has become easier to self-publish.  Regardless of whether or not you plan to sell millions or just a few copies to achieve fulfillment and happiness, you need to follow these five important steps to be successful in book writing and publishing.

1) Use a content editing service

Find a friend, fan, or professional editor who will read your book for content.  This person should be familiar with the genre of your book and be able to help you by suggesting areas that need improvement.  Some areas that a content editor might be able to identify as needing work include character development, storyline flow, and historical (if appropriate) accuracy.  It is also important that your content editor make sure your story is unique.

2) Develop an eye-catching cover

The first thing a potential reader sees for your book is the cover.  As people scroll through eBooks or on bookshelves, the cover is what catches the eye.  If your cover telegraphs the content and excitement of your story then people will pick up a copy and start looking in more detail to determine if this is a story worth their time or money. Choose a designer wisely and budget for a good one. Elance is a good way to find freelancer designers, as is Behance.

3) Have a Table of Contents

With a Table of Contents, it is easy for people to see what your book offers.  Interesting chapter titles or descriptions of the technical chapters helps the reader immediately assess the value of your book.  In our fast-paced society, a book without a Table of Contents might be set aside because it would take to long to determine the value of the book.

4) Employ an excellent book editing service

If you have spent any time reading book reviews you will notice that many reviewers comment on spelling errors, typos, and poor grammar.  It is critical to the success of your work that you have the book edited.  A good book editor will find punctuation issues, spelling and grammatical errors, formatting problems, and he or she can help you keep readers happy and providing you with four and five star reviews.  Poorly edited books often receive one star reviews and this can absolutely stop any sales of your book.

5) Write a catchy book description

After the cover grabs the potential readers attention, your book description needs to convince them that your book is going to be a wonderful read.  You must tease the reader, activate his/her imagination, and capture his/her attention.  Often a beta reader or a book editor can help you write the book description.

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