Blogging is a valuable tool in social media marketing and awareness these days. Each day of the week people entire keywords into search engines seeking answers to questions regarding work, life, products, and your company might just have the answer. If you have an online blog, they will find you in the search engine results and this helps drive business to your website. Here are 7 reasons:
1. A blog is a direct communication channel to your clients, even when you are not open.
Clients can read your blog and determine if you provide information that is relevant to their
need. A blog is a simple, easy-to-use platform for connecting. A blog creates a two-way
conversation that allows you to interact with customers, prospects, and industry peers. As a
side note, it is critical that you reply to all comments!
2. Your blog fuels search engine optimization (SEO).
Search engines love valuable content and will reward you for it by placing your companies information early in search parameters.
3. A blog creates a place to talk about new products or services.
It allows you to share more about your company outside of the basic website and it lets you have some fun in the process. A blog allows you to prepare and share content that is creative and attractive.
4. Blogs share your expertise.
With a blog that stays on a topic relevant to your company, you can set your company up as a subject area or product expert.
5. A blog is a cost-effective marketing tool.
You can obtain a free blog site (multiple website services offer free blogs) or you can spend a few dollars to develop a blog with your specific business, service, or product name. In either case, the major cost is your time and we all know that marketing is a part of our everyday work effort.
6. You can take the time and use blogs to help tell your brand story.
With a blog, you are able to share more about your company philosophy, highlight employees, share upcoming product ideas, and of course speak about important things in your local community. The personal touch that comes with a blog lets clients know why you are in business and how you can be of assistance.
7. With a blog, you have instant access to your audience.
Analytical tools allow you to track readers, popular topics, shares, or comments. This information teaches you who your audience is and how you might want to engage them more regularly.
Do not wait another minute…start up that company blog today, expand your market reach, and learn more about your clients while they get to know you better.