business

7 Reasons Your Business Should Have a Blog

Blogging is a valuable tool in social media marketing and awareness these days. Each day of the week people entire keywords into search engines seeking answers to questions regarding work, life, products, and your company might just have the answer. If you have an online blog, they will find you in the search engine results and this helps drive business to your website. Here are 7 reasons:
1. A blog is a direct communication channel to your clients, even when you are not open.

Clients can read your blog and determine if you provide information that is relevant to their
need. A blog is a simple, easy-to-use platform for connecting. A blog creates a two-way
conversation that allows you to interact with customers, prospects, and industry peers. As a
side note, it is critical that you reply to all comments!
2. Your blog fuels search engine optimization (SEO).

 

Search engines love valuable content and will reward you for it by placing your companies information early in search parameters.

3. A blog creates a place to talk about new products or services.

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It allows you to share more about your company outside of the basic website and it lets you have some fun in the process. A blog allows you to prepare and share content that is creative and attractive.
4. Blogs share your expertise.

With a blog that stays on a topic relevant to your company, you can set your company up as a subject area or product expert.

5. A blog is a cost-effective marketing tool.

You can obtain a free blog site (multiple website services offer free blogs) or you can spend a few dollars to develop a blog with your specific business, service, or product name. In either case, the major cost is your time and we all know that marketing is a part of our everyday work effort.

6. You can take the time and use blogs to help tell your brand story.

With a blog, you are able to share more about your company philosophy, highlight employees, share upcoming product ideas, and of course speak about important things in your local community. The personal touch that comes with a blog lets clients know why you are in business and how you can be of assistance.
7. With a blog, you have instant access to your audience.

Analytical tools allow you to track readers, popular topics, shares, or comments. This information teaches you who your audience is and how you might want to engage them more regularly.

 

Do not wait another minute…start up that company blog today, expand your market reach, and learn more about your clients while they get to know you better.

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Edit911 Review of Guy Kawasaki’s The Art of the Start 2.0

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Starting a business? Thinking of starting a business? Started a business but need some or a lot of guidance and advice? Are you an entrepreneur or have a burning desire to become one? Then Guy Kawasaki’s The Art of the Start 2.0: The Time-Tested and Battle-Hardened Guide for Anyone Starting Anything is the definitive manual for you.

Waste not another minute in getting and gobbling up this completely rethought and revised edition of Guy’s 2004 bestseller of the same name. You can turn the pages of this guidebook into your roadmap for starting or building your business, and realizing your entrepreneurial dreams, just as Guy has and continues to do.

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Precious few entrepreneurs have Guy’s experience: a pioneer at Apple & Google; a prime mover behind 12 successful startups; an author of 12 brilliant books; a towering presence on the internet–with numerous websites for his services (such as Alltop, a curating gem for news, stories, and topics of all sorts), companies (such as Canva, “the easiest to use design program in the world”), and books (such as APE, the very best book about how to become a published author and entrepreneur); and a force in social media with 1.45M followers on Twitter (@guykawasaki), 289K likes on Facebook, and 6.8M followers on Google+.

The Art of the Start covers everything we need to know about the subject–from the nitty-gritty of picking our partners, to the Harvard Business School rigor of attracting venture capitalists; from the basics of finding our company’s niche, to the advanced strategies of pitching to investors. Throughout the book, Guy gives us the GIST (Great Ideas for Starting Things) of every topic with sharp, bullet point takeaways, such as the following:

  • “It’s much easier to do things right from the start than to fix them later” (p.14).
  • “…the genesis of great companies is answering simple questions that change the world…” (p.15).
  • “…find a viable sweet spot in the market” (p. 16).
  • “If you make meaning, you’ll probably make money” (p.18).
  • “People want more than information….They want faith–faith in you, your product, your success, and in the story you tell” (p.42).
  • “Put the best interests of others at heart” (p.142).
  • “Feature your customers” (p. 146). 

Ultimately, The Art of the Start is a meta-guide to making a product or service and marketing it to the masses. It’s a self-aware, self-starting, endless regress of ideas that mirror themselves the more we replicate them in our own entrepreneurial adventures. 

The main message is that we can, indeed, see ourselves in others, conceive a product or service we would like to have, and then safely assume that others would too. We can empower ourselves by being ourselves, realizing our dreams as we envision filling a gap or lack in the lives of others. That is, as we actualize our visions by doing unto others, the good karma will come back around to us in the shape of success. By doing everything not for money, but despite money, not for ourselves, but for others, we can build businesses, audiences, and circles of customers who are believers in what we do.

 Guy Kawasaki AuthorAs Guy sums it up: “The bottom line is that you should do everything you can to foster an ecosystem around your product. It is a powerful tool to increase the satisfaction of your believers and to attract new believers with greater ease–in short, making your product endure” (p. 210).


The Art of the Start 2.0 transcends other “business” books in the same way great companies transcend their competitors: it is enchanting, magical, fascinating, human, and humane. Both practical and whimsical, logical and serendipitous, if we follow its path, we, too, could become like Guy: “…someone who is ethical, graceful, and admirable.” What a concept for the 21st century business world!

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