6 Keys to Writing a Good Newsletter

A newsletter is often distributed to share information among people with common interests.
Schools, clubs/organizations, social service groups, and others share information that is of
interest and relevance to the target audience. Some newsletters arrive in the mail while others come electronically. No doubt, you likely receive one or more newsletters and at some point, you will have the opportunity to be involved in writing and distributing news for your favorite group. Here are six keys to writing a good newsletter.
1. Know your audience and get their interest.


Take a few moments to decide what topics will interest your audience. Make sure that the content you are putting in the newsletter will connect with the readers on a personal level. Use the six questions of who, what, when, where, why, and how to give your newsletter versatility. Each article needs to give relevant information that will keep your audience interested. You may have to do a little bit of research on the topic(s) in the newsletter but that will make it more valuable for your audience. It is important that you cite sources from your research in the newsletter articles.
2. Simple and easy to read format.

Use a font (size and type) that is easy to read. Consider using a slightly larger font if your target audience is older. Make sure the format is easy to follow. When possible keep the complete article on one page so that people do not have to search for the remaining paragraphs on the topic. Black text is always best unless you are trying to highlight a few words. Some people have difficulties in seeing certain colors so black type is always best. Make sure your vocabulary is concise and comprehensible so that everyone of all reading levels can easily understand the content.
3. Use Interesting Headlines and Pictures.

Use action verbs and write dynamic headlines that grabs the attention of your audience. A picture next to a headline might be the best combination because the picture will grab the attention of your reader and the headline will sell them on the idea that this is must read information. Without an interesting headline, readers may skim over articles. It is also important that articles with more than a few paragraphs have sub-headings to help break up the text.
4. Have your information accurate, timely, and engaging.

Include a variety of topics and sections that will make your newsletter more interesting to a larger audience. It is best to split your topics equally among activities and news that has occurred since the last newsletter and new items that will be coming up before your next publication date. A calendar of events is always welcome in a newsletter. Above all else, make sure the information you provide in your newsletter is accurate.

5. Table of contents is helpful.

A table of contents is very helpful. This can be placed on a side bar or in a small section. Having a table of contents turns the newsletter into a
resource that people know they can easily grab and find the information relevant to them now.
6. Grammar and Spelling are important.

After writing your articles, proofread for typos and edit all articles for consistency of writing style. If multiple people have contributed, make sure that the entire newsletter has the same tone and writing style. Always have multiple people proofread for spelling and grammar. Once you believe you have edited enough, go over it one more time.

These six keys will help you develop and deliver a quality newsletter that will make your
organization the envy of the community.

7 Reasons Your Business Should Have a Blog

Blogging is a valuable tool in social media marketing and awareness these days. Each day of the week people entire keywords into search engines seeking answers to questions regarding work, life, products, and your company might just have the answer. If you have an online blog, they will find you in the search engine results and this helps drive business to your website. Here are 7 reasons:
1. A blog is a direct communication channel to your clients, even when you are not open.

Clients can read your blog and determine if you provide information that is relevant to their
need. A blog is a simple, easy-to-use platform for connecting. A blog creates a two-way
conversation that allows you to interact with customers, prospects, and industry peers. As a
side note, it is critical that you reply to all comments!
2. Your blog fuels search engine optimization (SEO).


Search engines love valuable content and will reward you for it by placing your companies information early in search parameters.

3. A blog creates a place to talk about new products or services.

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It allows you to share more about your company outside of the basic website and it lets you have some fun in the process. A blog allows you to prepare and share content that is creative and attractive.
4. Blogs share your expertise.

With a blog that stays on a topic relevant to your company, you can set your company up as a subject area or product expert.

5. A blog is a cost-effective marketing tool.

You can obtain a free blog site (multiple website services offer free blogs) or you can spend a few dollars to develop a blog with your specific business, service, or product name. In either case, the major cost is your time and we all know that marketing is a part of our everyday work effort.

6. You can take the time and use blogs to help tell your brand story.

With a blog, you are able to share more about your company philosophy, highlight employees, share upcoming product ideas, and of course speak about important things in your local community. The personal touch that comes with a blog lets clients know why you are in business and how you can be of assistance.
7. With a blog, you have instant access to your audience.

Analytical tools allow you to track readers, popular topics, shares, or comments. This information teaches you who your audience is and how you might want to engage them more regularly.


Do not wait another minute…start up that company blog today, expand your market reach, and learn more about your clients while they get to know you better.

10 Surefire Tips for Securing Capital Investment

1) Protect your idea with a patent/copyright/trademark.

Depending on your business venture, you will need to take precautionary steps to protect your idea. This may involve filing a patent, copyright, or trademark. In any of these cases, it is important that you develop quality documents, easy to read figures, tables, and graphics so that the reviewer can determine the merit of your work. Venture capital investors may want to review these documents and along with your business plan, this might be the first impression of you and your capabilities.
Please remember that these protections do not keep someone else from trying to develop your idea, but they do give you the right to fight it out in court.

2) Write an excellent business plan.

Your business plan is a dynamic document. One investor group may need a particular format while another group may ask you to present the plan in their preferred review layout. The business plan needs to state who you are, what you are doing, why you need investment, the scope of the market (what is the valuation of the market), how you intend to proceed with the investment, and what the return on investment will be should someone invest. Most importantly, the business plan needs to be grammatically correct and have no spelling errors.

3) Have your business plan vetted and reviewed by experts in the field.

You need to take the time to have someone in your field read your business plan. Possibly a trusted colleague or a subject matter expert/reviewer/editor can help you with noticing the little things that are missing. These people can also help find areas of weakness in your business plan. With investors, you often have one opportunity to impress. Make sure that you put your best and most developed idea forward. In the business plan, it is important to point out how much you are investing of your own money into the idea.

4) Valuation is important.

Spend time thinking about the valuation and show that you did some real work on the projections. Find a banker or investor who might give you some time and help you develop the corporate valuation.

5) Develop a slide show.

To go along with your business plan you will need a slide deck that puts your business plan into pictures, graphs, text, and images that people can review. Many people are visual. Reading a long business plan may not be the first choice some individuals. Give them a slide show that they can scroll through and begin to “see” your idea.

6) Have your marketing plan developed and ready to show.

The success of many businesses comes with the marketing plan. It may seem like having your marketing plan all developed is not going to help you gain investment, but the truth is that investors will be far more impressed if you can show them the details of how you plan to make money on your idea and their investment.
Consider having flyers, a short video, and other items that will help you market to your target demographic. It is important to note that by developing your marketing, you will be able to fine-tune the demographic most likely to purchase your product or idea. Make sure to have all the documents, videos, and flyers proofread by multiple people. Nothing ruins a good marketing plan more than having bad grammar, typos, and spelling errors.

7) Invest your own money in the venture.

Invest at least a few thousand dollars in your new business. If you are not willing to invest, why will someone else want to loan you money? The capital investment you put in represents a material percentage of your net wealth and shows that you are dedicated to the success of the project.
Many entrepreneurs tell everyone about the sweat equity they are putting into the business. The truth is that everyone starting a new business is putting this type of effort in and potential investors expect this effort.

8) Have a working prototype available.

Investors do not want to take on product-development risk. If your idea is fabulous, they may take this risk but they will likely want a larger portion of your company. Have a working prototype available for review. A working prototype shows the investor that the development and proof-of-concept risk is mitigated.

9) Acquire Investment first from “friends and family.”

Many investors want to see that you have raised money from friends and family because it validates that people who know you think you are capable of making this idea come to life. How much should you seek from friends and family? This depends on your idea but $25,000 to $50,000 is a good sign that you are seen as capable and competent by family and friends.

10) Generate revenue.

This is a difficult task but very important. The company does not need to be making millions in the first month but a small amount of revenue will show that you have a good marketing plan and your idea is moving forward.

On a final note, raising capital is challenging and time consuming. If you take these ten steps, you will be better prepared to be a success in the capital investment round of funding.